PSCertify

Several years ago we worked on a training content project for a large financial services client. The woman who ran this project pulled me into her office one day and told me that whereas she very much liked the content we had developed for them, she wasn’t confident that her operations staff was actually learning the material.

That’s how PSCertify® was born.

PSCertify® gently nudges the responsibility for actual learning out to the user. You can provide someone the most current, dynamic, interesting, and captivating training imaginable, but how can you really know that they understand it? Here’s a little test. If you own a business or run an operation, put together a twenty question multiple choice test that reflects the real operational “must knows.” Give that test to your staff. I’d be willing to bet that you’ll feel a lot more comfortable about anyone who gets 19 or 20 right.

So while you’re thinking about it, check out our new site.

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It’s out there, you just have to find it.

I’ve been struggling a bit with how to get our message out there. Published a new site for PSWebfiles and am working on one now for PSCertify. (BankNotes and ProjectStory are next in line.)

Mentioned this to a friend I met in Milwaukee on Saturday and he suggested that I download TweetDeck and search for words and phrases that might identify some prospects (e.g., technical writing, CMS, e-learning, instructional design, content management, user experience, software development, user interface design).

The results prompted this tweet: “Drink from the fire hose.”

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Listening

Thursday morning I listened to the sounds of the city as I walked from my hotel on 45th to Central Park. But as I was soon to find out, I had no idea how much I was missing.

Doug Quin teaches at Syracuse University in the Television, Radio and Film Department. Two years ago at GEL 2007 he gave an extraordinary talk on the sounds and songs of the birds and other wildlife he had recorded in various vanishing habitats around the world.

He handed us all bandanas to use as blindfolds. Someone nervously asked if he was going to wear one and he assured us that no, that would be like “the blind leading the blind.” (”That’s the Wall Street tour,” I thought to myself.)

He divided us into two groups and passed out guide ropes and instructed us to grab a knot. Then he led us into the park with instructions to just listen.

It was an extraordinary experience and after about twenty minutes we took the blindfolds off and Doug solicited our feedback (not surprisingly, he’s an excellent listener) and provided some useful context for what we had heard, using words that took on a whole new meaning: volume, pitch, frequency, direction, and duration.

My challenge was to train myself to just listen, to check myself from drifting into an associative memory, and concentrate on the beautiful, rich, varied sounds, all by themselves. At first I tried to picture what was making the sounds, what whatever was making the sound looked like, but then I just enjoyed the sound itself. Where did it come from? In front of, behind, to the left, to the right, above, below. How did it blend with other sounds? Cacaphony or a John Cage constellation?

I re-imagined (or more accurately never really knew) how sound waves wash over you from every direction. From the low frequency inaudible rumble that you can still feel on your skin to high pitched whine that sounds more like a hiss.

Footsteps on gravel. Lonely saxophone in the tunnel. Baby carriage. Impossibly rich and varied bird songs. A bat hitting a softball (squarely and not so). Shuffle of feet on the infield. The wind. (I could write a thousand words on the sounds of wind I heard during this walk alone.) Stop and start of children chasing each other. Shuffle of feet in the grass. A man taking a sandwich out of a paper bag twenty yards in the distance. A conversation on a cell phone. Bicycles slowly skidding to a halt on the dirt. Traffic. The low rumble of buses. Squeaking and grinding of brakes. Click click of shoes on pavement, and the contrast between the roar of a helicopter above and the synchronized walk of lovers in the park. The gentle splash of a boot in a puddle. Diffusion of all of these sounds when we walked through (and sat in) Sheep’s Meadow. An eighteen month old’s tiny fingers catching a softly tossed rubber ball.

I mentioned to the group that this had felt like the quintessential Gel experience providing as it did new ideas and tools with which to, well, experience the world.

And I’m just learning how to listen.

Thank you Doug!

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Now what?

PSWebFiles has been live for a week and is actually generating some traffic. My next challenge is to figure out what Google Analytics is telling me and continue (um, start) to get the message out there. In other words, now that we’re live, it’s time to start.

The web is filled with web marketing advice but you still basically have to figure it out for yourself.

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Why WebFiles™?

WebFiles™ builds on the simple idea that for most organizations, vital information is contained in documents, spreadsheets, PDFs, PowerPoints, etc. Imagine yourself drawing an outline on your whiteboard. The main headings reflect how your business is organized. Within each of those headings is a list of files that contain most of the information you need to communicate with your customers and partners, run your business, and imagine the future.

WebFilesWhiteBoard.jpg

Intrigued, but having trouble imagining what your outline would look like? That’s the point. WebFiles™ helps you get organized. If you identify and categorize all of the pieces of your business that you’ve already documented, it will be much easier to see what’s missing. Here’s that same outline in WebFiles™. (Remember, each of those links has a corresponding file behind it.)

WebFilesDemo.jpg

Sound like an exercise that might help you get organized?

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What’s our project story?

I have one of those wall-sized whiteboards in my office.  About four months ago I wrote a list on it with a dry erase marker:

  • Look and Feel
  • Sitemaps
  • Content
  • Screen Casts
  • Screen Shots
  • Brochures
  • Email Marketing
  • Blogs
  • Support

Each line has a green square checkbox in front of it.  Some of those boxes have checkmarks in them.

My company, ProjectStory, has two really cool products and two equally terrific services that I’ve never really tried to publicize.

It’s time to get our story out there.

So six months ago I hired an SEO consultant.  (Not long before that I’m not sure I understood what the letters SEO stood for.)

Then I hired a design and web development team.

When the checkboxes on my whiteboard are all checked, the fun really starts.

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